Why Dubai

A city that has written AI into its economic plan.

Dubai is a city where the future is already a reality. For ISTU Information Technologies that is a working fact: government strategy sets measurable targets for AI and digital adoption, which shape what our clients need and when. The figures below are drawn from public announcements, with sources.

Dubai skyline with the Burj Khalifa
Meydan Free Zone, Nad Al Sheba, Dubai
AED 100bn
per year from the digital economy

The target of the Dubai Universal Blueprint for AI, launched April 2024 under the D33 agenda, alongside a 50% rise in economic productivity through digital solutions.

Source: Dubai Protocol ↗
22 → 27
Chief AI Officers in government entities

Appointed in June 2024 across departments including RTA, Dubai Police, DEWA and the Health Authority; 27 entities by October 2025. Every public body now has an owner for AI adoption.

Source: Khaleej Times ↗
12% → 20%+
digital economy share of UAE GDP by 2031

The federal target under the National AI Strategy 2031 and the Digital Economy Strategy. PwC estimates AI alone could add close to $96 billion to the UAE economy by 2030.

Source: Khaleej Times ↗
AED 32tn
cumulative economic activity targeted by 2033

The D33 agenda aims to double Dubai's economy within a decade and names AI, fintech and higher education among its priority sectors.

Source: Meydan Free Zone ↗
Timeline

From a national strategy to officers in every department.

The sequence matters: strategy first, then an economic agenda with numbers, then an annual blueprint, then named people accountable for it. Each step creates demand for the work we do.

Oct 2017Jan 2023Apr 2024Jun 2024Oct 2025Jun 2026UAE National AIStrategy 2031Dubai EconomicAgenda D33Dubai UniversalBlueprint for AI22 Chief AI Officersappointed27 entities witha Chief AI OfficerUAE AI and DataAuthority formedstrategy → agenda → annual plan → accountable people → federal authority
What it means for your project

Policy creates specific demand.

Each initiative in the blueprint maps to work that organisations in Dubai now have to deliver. We have organised our capabilities around those needs.

The city

A bridge between East and West.

As a global focal point for innovation, Dubai has transformed from a regional trading port into one of the most advanced metropolises in the world. It serves as a bridge between the East and the West, offering a business-friendly environment that attracts top-tier talent and tech-forward enterprises from every corner of the globe.

The city is renowned for its iconic skyline, dominated by the Burj Khalifa, and its commitment to "world-first" initiatives. From the Museum of the Future to its status as a leading hub for Blockchain, AI, and sustainable urban development, Dubai represents an ecosystem where ambition knows no limits.

Beyond its architectural marvels, Dubai offers a cosmopolitan lifestyle that blends rich cultural traditions with hyper-modern amenities. It is a center for international trade, tourism, and finance, supported by world-class infrastructure and a government vision focused on becoming the smartest city on Earth.

Office
Meydan Grandstand, 6th Floor, Meydan Rd, Nad Al Sheba
Working hours
Mon–Fri, 9:00–18:00 GST
Time-zone overlap
Europe, Africa and Asia in one working day
Languages
English · Arabic · Russian · Turkish