Capability 02 / 07

Marketing Technologies

Data-driven growth at your fingertips. We integrate advanced marketing tools and automation to optimize your funnel, increase ROI, and personalize the customer journey.

Marketing technology is the set of systems that collect customer data, decide who should receive what message, and deliver it. Most companies already own several of these tools; the value comes from connecting them around a single customer record and automating the decisions in between.

Typical first engagement

4–8 weeks

Core team

MarTech engineer, data analyst, product lead

Best suited for

Teams running paid, email or CRM campaigns at a scale where manual segmentation and reporting no longer keep up, or where channels report conflicting numbers.

In practice

Where it is used.

Four patterns account for most of the return in marketing technology work.

B2B & services

Lead scoring and routing

Score inbound leads on fit and behaviour, route hot ones to sales within minutes and nurture the rest automatically.

E-commerce

Lifecycle automation

Welcome, abandoned-cart, replenishment and win-back journeys triggered by behaviour, with content chosen per segment.

Education

Applicant journeys

Guide prospective students from enquiry to enrolment with timed, personalised touchpoints across email, WhatsApp and SMS.

All sectors

Attribution and reporting

One dashboard that reconciles ad platforms, analytics and CRM, so budget decisions rest on revenue rather than clicks.

How an engagement runs

Connect the data, then automate the decisions.

We start with the plumbing: identity, events and consent. Automation built on a clean customer profile keeps working; automation built on fragmented data breaks within a quarter.

You receive

Stack audit and integration map
Unified customer profile and event tracking
Lifecycle automations and lead scoring
Attribution dashboard
Playbooks and training for your marketing team

Diagram · event-driven journeys

01
Stack and data audit
Map tools, data flows, identifiers and consent. Identify duplicates and gaps.
1 wk
02
Customer data foundation
Unify identities across CRM, web, app and ads; define the event model and the single customer profile.
2–3 wks
03
Automations and models
Build journeys, scoring and segmentation; connect delivery channels.
2–3 wks
04
Attribution and handover
Reporting layer, documentation, team training.
1 wk

Questions we hear

Before you start.

Do we have to replace our current tools?

How do you handle consent and data protection?

Can you work with WhatsApp as a channel?

How quickly do we see results?

Next step

Scope a MarTech project.

Open the brief builder with this capability pre-selected, or go straight to WhatsApp.

Build a brief WhatsApp us